Why purpose matters to marketing: growth, revenue, and profit

Why purpose matters to marketing: growth, revenue, and profit

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Why purpose matters to marketing: growth, revenue, and profit
Does your purpose currently impact your marketing, revenue growth, and profit? If not, it should. Here’s why: According to research, curated by Mack Fogelson, consider the following: 73% of people care about the company, not just the product when making a purchase. (BBMG) 50% of purchases are made because of word-of-mouth (Brains on Fire) 85% […]
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How to Improve Lead Routing for More Sales

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How to Improve Lead Routing for More Sales
Have you recently looked at your lead routing and assignment process? If not, you could be leaking revenue and marketing ROI. Case in point. LeadData’s new report, The State of Lead Management, based on a survey of 527 B2B sellers and marketers found an average 25.5 % of marketing-generated leads get assigned to the wrong […]
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10 Job Interview Questions to Stop Asking Candidates

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10 Job Interview Questions to Stop Asking Candidates
When I get a job interview, there’s a lot to prepare. I diligently research the company and my interviewers, pore over Glassdoor interview questions, and print out copies of my resume and portfolio. When I interview someone else, it’s easier to prepare. I don’t have to put together the perfect outfit, I don’t have to […]
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Don't Fall For These 24 Myths About Facebook Ads [Free Guide]

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Don't Fall For These 24 Myths About Facebook Ads [Free Guide]
Facebook Ads can help you increase your social following and boost the reach of your organic posts. But aren‘t CPC rates skyrocketing and lead generation ads taking over? Not so much. To help you distinguish fact from fiction as you start designing your Facebook Ads strategy, we’re dubunking 24 common myths about Facebook Ads below.  The […]
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9 of the Biggest Google I/O Keynote Announcements

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9 of the Biggest Google I/O Keynote Announcements
Each year, bonafide tech geeks and enthusiasts gather or tune in for one of the biggest events of the year: Google I/O, the search giant’s annual developer conference. It’s a learning opportunity for many, with sessions and talks creating what Google describes as “an immersive experience focused on exploring the next generation of tech.” But […]
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State of Inbound 2017: Your Go-To Business Report for Marketing and Sales Research [New Data]

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State of Inbound 2017: Your Go-To Business Report for Marketing and Sales Research [New Data]
Generate more traffic, more leads, more customers. That’s always been the purpose of marketing and sales. But while the goal remains the same, the audience — and their preferences and behaviors — has not. People don’t want to just read content anymore. They want immersive video experiences. When it’s time to research a purchase or […]
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Disproving Best Practices: The One- vs. Two-Column Form Test

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Disproving Best Practices: The One- vs. Two-Column Form Test
A few months ago, I took the stage at Digital Summit Dallas to talk about blog conversion rate optimization (CRO). The session right before mine was led by Unbounce Co-Founder Oli Gardner — a household name for those of us in the CRO industry. Needless to say, it was a tough act to follow.  In his session, […]
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Here's the 2017 State of Digital Marketing [Infographic]

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Here's the 2017 State of Digital Marketing [Infographic]
Digital marketing is one of those areas that’s become, in a way, all-encompassing. There’s social media, there’s SEO, and there are the analytics that come with both. And with the rapid pace at which digital marketing evolves, it can be difficult and confusing to prioritize which parts deserve your attention. That’s why the Search Engine […]
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10 Best Practices for an Effective Email Marketing Strategy

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10 Best Practices for an Effective Email Marketing Strategy
You’ve spent countless hours and valuable resources building your lists. But, they’re not growing. You’ve sent out mass emails to all of your subscribers. But, they’re not converting. If this sounds like you, you may need to improve your email marketing strategy. In this post, we’re going to talk about some of the key ways […]
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The Scarcity Principle: How 8 Brands Created High Demand

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The Scarcity Principle: How 8 Brands Created High Demand
If you took the same Introduction to Economics class that I struggled through in college, you might remember this key lesson: The law of supply and demand states that a low supply and high demand for a product will typically increase its price. Why am I telling you about basic economic rules? Because changes in […]
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58 Best Marketing Tools to Build Your Strategy in 2017

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58 Best Marketing Tools to Build Your Strategy in 2017
In the world of marketing, it seems like there are always new tools, tips, tricks, and trends to discover and incorporate into your marketing strategy. How is it possible to keep up with them all? As a marketer myself, I often wish I had a better sense of all of the tools available to me — […]
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