Who should own lead generation for a complex sale?

Who should own lead generation for a complex sale?

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Who should own lead generation for a complex sale?
So, who should own B2B lead generation: sales, marketing or both? You might be thinking, “isn’t the answer obvious?” It’s not. Let me explain. I hear the same problem over and over. Sales and marketing aren’t doing a great job of executing lead generation because they both believe it’s the others job. And you know […]
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The Simple Test That Doubled Leads in One Week

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The Simple Test That Doubled Leads in One Week
We’ve talked about the best practice of matching your offer and blog post topic as tightly as possible many times on the HubSpot Marketing Blog. But just in case you haven’t heard of this best practice before, I’ll give an example. Let’s say you have a post explaining different types of commercial cooling systems that […]
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14 Essential Tips for an Engaging Facebook Business Page

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14 Essential Tips for an Engaging Facebook Business Page
Whether you’re setting up a brand new Facebook Page for your brand, or you just want to make the most of your existing one, it’s probably a smart move — Facebook is home to nearly 2 billion monthly active users. It should be easy enough, right? Just slap together a photo, a couple of posts, […]
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Which Fictional Boss Are You? [Flowchart]

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Which Fictional Boss Are You? [Flowchart]
I know I’m literally ten years late to this, but I just started watching Mad Men on Netflix. And guys — newsflash — it’s a really good show.  The old school ad strategies, the fun outfits, the drama — I love it all. Except Don Draper’s management style. That, in my humble opinion, could use a […]
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We Asked Our Audience What They Really Think of PDF Ebooks: A HubSpot Experiment

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We Asked Our Audience What They Really Think of PDF Ebooks: A HubSpot Experiment
I don’t know about you, but I barely print anything anymore. Seriously, think about it — when’s the last time you had to type Command + P and print out a document? Between e-tickets, virtual payment options, and online signature tools, I think the last thing I printed out was the lease for my apartment. […]
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What We Learned From Spending $100k On Facebook Ads

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What We Learned From Spending $100k On Facebook Ads
For a three-person digital marketing team like ours, the prospect of having a big ad budget seemed like a distant dream. So when we were suddenly given $100K to spend on Facebook ads, we were positively giddy. And unbelievably nervous. As a lean SaaS startup, we have to be very wise with our marketing investments. […]
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Side Projects: How to Start (and Finish) One

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Side Projects: How to Start (and Finish) One
It might be an unpopular opinion, but I do believe that having tons of great ideas isn’t always a good thing. There just isn’t enough time in a single day to tackle all of them — let alone while also doing your day job. So how do you choose just one — and once you […]
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How to Disagree Without Being Disagreeable: 7 Tips for Having More Productive Discussions

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How to Disagree Without Being Disagreeable: 7 Tips for Having More Productive Discussions
George S. Patton once said: “If everyone is thinking alike, then somebody isn’t thinking.” In business, stirring the proverbial pot can be a good thing. And while negotiating these matters can be challenging — especially when they involve our teammates or bosses — differences in opinion will often lead to progress.  The most important thing to remember […]
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Important Lead Generation Lessons Learned from Over 1/4 Million SlideShare Views

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Important Lead Generation Lessons Learned from Over 1/4 Million SlideShare Views
According to DMR Stats, SlideShare users add more than 400,000 new presentations per month. The site receives 159 million page views per month, and has more than 70 million users. And it’s one of the most underutilized lead generation tools we marketers have in our quiver. Sure, it has a paid lead capture form, but […]
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Facebook Targeting 101: Your Crash Course on Winning Ad Campaigns

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Facebook Targeting 101: Your Crash Course on Winning Ad Campaigns
You’re sitting there watching your favorite show. A commercial comes on. Ever notice how the product being featured happens to catches your attention? Or maybe how the promotion for a new show on a coincidentally similar network is one you find yourself DVRing for tomorrow night? That’s ad targeting. The network you’re watching collects data […]
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The Greatest Marketing Growth Hack of All Time (Hint: Cupcakes)

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The Greatest Marketing Growth Hack of All Time (Hint: Cupcakes)
A few years ago my team at RJMetrics was launching a short survey over the holidays. It’s a tough time of the year to get attention, especially when you’re a B2B SaaS company. At some point, someone suggested a cupcake giveaway. So we did. Ten participants were randomly chosen to receive a dozen cupcakes, and […]
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