Video / 11 posts found

How We Generated 1 Million Facebook Video Views: A HubSpot Experiment

by Media Mike
Gone are the days when social media publishing and engagement could be tacked onto the daily responsibilities of an intern — as were many of the first roles in social media. Today’s growth-minded organizations need a team of people ideating, creating, publishing, and promoting content on social media to drive meaningful returns on investment — and this requires time, effort, and creativity. Marketers are realizing this and dedicating more time, resources, and staff headcount to social media. In the 2017 State of Inbound report, more marketers said they planned to add social channels like Facebook, Instagram, and YouTube to their […]

How to Write a Video Script [Template + Video]

by Media Mike
Movie producers and inbound marketers aren’t that different when it comes to creating and editing video content. We’re both telling a story, and whether that story is about a protagonist or a product, we’re both trying to captive our audiences and make them believe in the story we tell. What happens at the end of the story is a little different, though. Download our free guide here to learn how to create high-quality videos for social media. While movie directors might want viewers to come away from their work feeling or thinking something, inbound marketers want viewers to come away […]

6 Viral Video Marketing Examples That Will Never Get Old

by Media Mike
Oh, hi there. Have you heard the news about video? It’s becoming really important for marketers to use. Imperative, even. Perhaps mandatory. “Sure,” you must be thinking. “And in other news, the sky is blue.” Okay, we get it. You know how important video is. That much is clear. In fact, 94% of marketers plan to add either YouTube or Facebook video to their content distribution efforts in the next 12 months. And that’s great — but we have a question. What makes a video viral? According to Dictionary.com, to go viral means to become “very popular by circulating quickly from person […]

14 Video Production Tips to Enhance Quality and Drive Views

by Media Mike
Video content can be a valuable asset in your inbound marketing content mix. In fact, by the end of this year, video content is expected to represent nearly three-quarters of all internet traffic. But getting people to sit through your videos can be challenging, considering that the longer your video is, viewers will consistently drop off and stop watching, in most cases. Your video is being judged on its content, presentation, production quality, style, and the valuable information it provides. What does this tell us? Your content must be truly remarkable to maintain your audience’s attention.  Below are our tips to instantly […]

How We Increased Sales Opportunities 4X With Video: A HubSpot Experiment

by Media Mike
Let’s talk about a trend, shall we? Think about the number of times in the last week when you’ve read something on Facebook. Now, compare that to the number of times you’ve watched something on Facebook. Those numbers are probably pretty staggered toward video, right? And if so, you’re not alone — right now, there’s a big demand for more video content all around. But that demand — like the fact that marketers who use it grow revenue 49% faster than non-video users — gave us an idea. What if we used video to help our sales reps and process? […]

Should Writers Fear the Rise of Video?

by Media Mike
Few things in human history have been as influential as the written word.   Writing has toppled empires, built global corporations, and inspired millions, if not billions of people. For decades, writers have played a chief role in marketing. David Ogilvy once wrote, “advertising is a business of words.” But will it always be? After all, the rise of digital has led to big changes in marketing since the days when Ogilvy & company were chain smoking and tossing back martinis between writing 2,000-word print ads. Some say there’s a new sheriff in town. And he’s bringing a lighting rig, […]

16 Video Marketing Statistics to Inform Your Q4 Strategy [Infographic]

by Media Mike
As marketers find more innovative ways to attract audiences, video has become a meaningful part of the strategic conversation. Video is long past the status of an “up-and-coming” marketing tactic. It’s here, and it’s an increasingly powerful way to communicate your brand story, explain your value proposition, and build relationships with your customers and prospects.  The most recent statistics show that video content isn’t just effective — the demand for it is growing at an impressively rapid pace. Did you know, for example, that 43% of people want to see more video content from marketers? Or that 51.9% of marketing professionals […]

How to Make an iPhone Video: A Step-by-Step Guide

by Media Mike
You might know that video is important, that your audience wants to see it, and you might even want to make it a part of your strategy. But you’re still asking the big question: “How?” If you aren’t producing video content because you don’t think you have the ability, time, or resources to do it, we have some good news: Your answer to the video content question could be sitting in your pants pocket. (Hint: It’s your iPhone.) You or a member of your team most likely already owns a great video camera — one that’s easier to use than […]

Is Interactive Video the Next Big Thing? 3 Creative Examples from Brands

by Media Mike
It’s hardly a revelation to say that online video content is phenomenally popular. Millions of words have been written on the subject, and millions more will no doubt follow. But one of the great things about marketers is that we’re always looking for what’s next. We know that it’s not enough to rest on our laurels, or rely on things that have worked in the past. And when it comes to what’s next for video — I believe something is happening that we should all be feeling extremely excited about. Because, quite simply, it could enable us all to take […]

B2B Content Marketing: Will Video Kill eBooks?

by Media Mike
“With the rise of content marketing, a lot of businesses get stuck in the eBook rut,” saysLinda West (@misslindawest), Director of Digital Marketing at Act-On Software, a rapidly growing company that makes a marketing automation Software as a Service (SaaS). Linda and her team are taking a different path.  “We’re ending our dependency on eBooks.” And no wonder.  “We went from zero to 20% to 30% of our opportunities in Salesforce.com resulting from video in the first six months.” A Shift in Customer Behavior in Content Marketing Like a lot of B2B companies, the Act-On team was using eBooks and live-casting webinar […]