HubSpot / 9 posts found

Speakers | Grow with HubSpot Sydney 2017

by Media Mike
Here’s where you can meet all our speakers at today’s event and find details on each of their sessions.   With speakers from HubSpot, Canva, LinkedIn and more, we’re covering everything from how marketing and sales has changed, to in-depth workshops on improving your SEO strategy, and talks on how to turn your web traffic into leads and customers.    Enjoy!   — KEYNOTE SPEAKERS   JAMES GILBERT, HUBSPOT Head of APAC Marketing James Gilbert is HubSpot’s Head of Marketing for the APAC region. He leads HubSpot’s team of regional marketers to bring inbound marketing and sales to ANZ and Asia. Session: 8:45am […]

How We Generated 1 Million Facebook Video Views: A HubSpot Experiment

by Media Mike
Gone are the days when social media publishing and engagement could be tacked onto the daily responsibilities of an intern — as were many of the first roles in social media. Today’s growth-minded organizations need a team of people ideating, creating, publishing, and promoting content on social media to drive meaningful returns on investment — and this requires time, effort, and creativity. Marketers are realizing this and dedicating more time, resources, and staff headcount to social media. In the 2017 State of Inbound report, more marketers said they planned to add social channels like Facebook, Instagram, and YouTube to their […]

Agenda | Grow with HubSpot Sydney 2017

by Media Mike
Registration & Keynotes Marketing & Sales has Changed 7:30 am – 8:30 am – Registration, Coffee & Breakfast Sign in and grab some coffee and light breakfast! Meet some of your fellow marketers and salespeople before we get started. 8:45am – 9:15 am – “Marketing & Sales Has Changed” by James Gilbert, HubSpot We’ll cover how to adapt your marketing and sales strategy to become more inbound, and ultimately more aligned with your future customers’ needs. Session Type: Keynote Room: Grand Ballroom  9:15 am – 9:45 am – A Look to the Future: Speed, Convenience and the Rise of AI in Marketing & Sales by Matthew […]

How We Increased Sales Opportunities 4X With Video: A HubSpot Experiment

by Media Mike
Let’s talk about a trend, shall we? Think about the number of times in the last week when you’ve read something on Facebook. Now, compare that to the number of times you’ve watched something on Facebook. Those numbers are probably pretty staggered toward video, right? And if so, you’re not alone — right now, there’s a big demand for more video content all around. But that demand — like the fact that marketers who use it grow revenue 49% faster than non-video users — gave us an idea. What if we used video to help our sales reps and process? […]

How HubSpot, Moz, Buffer, and TrackMaven Staff Their Content Teams

by Media Mike
It’s always valuable to look at how other organizations within your industry get things done every day. And It’s particularly valuable to look at how an organization you admire, or aspire to emulate, has nailed what they do. When we read in 2016 that BuzzFeed was changing the entire way its content creation team was structured, it made us curious about how we were creating our own content. Were we dedicating enough resources to video content? Was our social media strategy as built out? HubSpot doesn’t operate at nearly the same scale as BuzzFeed, and we aren’t a strictly media company, […]

Does Influencer Marketing Actually Work? A HubSpot Blog Experiment

by Media Mike
I ran my first experiment in influencer marketing in middle school. My mom had bought me a pair of practical (her words) but hideous (my words) sneakers — and insisted I wear them to gym class. Believing — maybe rightfully — that my reputation hinged on having cool footwear, I convinced my mom to buy a second pair as a gift for my friend Kelly’s birthday. Kelly was the coolest girl in sixth grade. Everything she did turned into a trend. Kelly wore her sneakers to gym, probably at behest of her mom. Next thing I knew, everyone was rocking […]

The Best New Type of Content to Support a Product Launch: A HubSpot Experiment

by Media Mike
Here at HubSpot, we obsess over our product — how it’s built, where it’s headed, and how we talk about it. Every update, from minor feature tweaks to major product launches, are pored over by a team. Developers and product managers handle the creation and vision of individual products. Product marketers own the story of the product, with the goal of creating the narrative that defines the product. That story should explain why the product is important, who it was made for, how it can be used, and the value it adds. It’s these stories that bring to life campaigns […]

We Asked Our Audience What They Really Think of PDF Ebooks: A HubSpot Experiment

by Media Mike
I don’t know about you, but I barely print anything anymore. Seriously, think about it — when’s the last time you had to type Command + P and print out a document? Between e-tickets, virtual payment options, and online signature tools, I think the last thing I printed out was the lease for my apartment. So you can imagine my surprise when HubSpot’s audience started telling us they still like to print out our ebooks — which are often 20 or 30 pages in length — instead of viewing them on a web page. In 2017 — during the era […]

Introducing: HubSpot Guerrilla Marketing

by Media Mike
At HubSpot, we’re big believers in the power of inbound. Time and again, the inbound approach proves its effectiveness in helping businesses grow while providing real value to customers. We also believe in delighting our customers and giving them the tools they need to stand out in a crowd. Literally. That’s why we’re thrilled to officially announce a program that’s been in development for some time, the HubSpot Guerrilla Marketing program. Guerrilla marketing is a creative and cost-effective approach to reaching your audience. On-location activations help brands grow brand awareness through shareable moments and word of mouth — by making […]