Experiment / 5 posts found

How We Generated 1 Million Facebook Video Views: A HubSpot Experiment

by Media Mike
Gone are the days when social media publishing and engagement could be tacked onto the daily responsibilities of an intern — as were many of the first roles in social media. Today’s growth-minded organizations need a team of people ideating, creating, publishing, and promoting content on social media to drive meaningful returns on investment — and this requires time, effort, and creativity. Marketers are realizing this and dedicating more time, resources, and staff headcount to social media. In the 2017 State of Inbound report, more marketers said they planned to add social channels like Facebook, Instagram, and YouTube to their […]

How We Increased Sales Opportunities 4X With Video: A HubSpot Experiment

by Media Mike
Let’s talk about a trend, shall we? Think about the number of times in the last week when you’ve read something on Facebook. Now, compare that to the number of times you’ve watched something on Facebook. Those numbers are probably pretty staggered toward video, right? And if so, you’re not alone — right now, there’s a big demand for more video content all around. But that demand — like the fact that marketers who use it grow revenue 49% faster than non-video users — gave us an idea. What if we used video to help our sales reps and process? […]

Does Influencer Marketing Actually Work? A HubSpot Blog Experiment

by Media Mike
I ran my first experiment in influencer marketing in middle school. My mom had bought me a pair of practical (her words) but hideous (my words) sneakers — and insisted I wear them to gym class. Believing — maybe rightfully — that my reputation hinged on having cool footwear, I convinced my mom to buy a second pair as a gift for my friend Kelly’s birthday. Kelly was the coolest girl in sixth grade. Everything she did turned into a trend. Kelly wore her sneakers to gym, probably at behest of her mom. Next thing I knew, everyone was rocking […]

The Best New Type of Content to Support a Product Launch: A HubSpot Experiment

by Media Mike
Here at HubSpot, we obsess over our product — how it’s built, where it’s headed, and how we talk about it. Every update, from minor feature tweaks to major product launches, are pored over by a team. Developers and product managers handle the creation and vision of individual products. Product marketers own the story of the product, with the goal of creating the narrative that defines the product. That story should explain why the product is important, who it was made for, how it can be used, and the value it adds. It’s these stories that bring to life campaigns […]

We Asked Our Audience What They Really Think of PDF Ebooks: A HubSpot Experiment

by Media Mike
I don’t know about you, but I barely print anything anymore. Seriously, think about it — when’s the last time you had to type Command + P and print out a document? Between e-tickets, virtual payment options, and online signature tools, I think the last thing I printed out was the lease for my apartment. So you can imagine my surprise when HubSpot’s audience started telling us they still like to print out our ebooks — which are often 20 or 30 pages in length — instead of viewing them on a web page. In 2017 — during the era […]