Video Lead Generation / 65 posts found

11 Tips to Get More Subscribers

by Media Mike
“Hey! You in?” “Yep.” If only getting people to subscribe to your email list were that easy… Creating an email list is important when you promote your business online. (And seriously, who doesn’t?) It’s how you can speak directly to individual customers, share detailed product information, notify current clients of future product offerings, share your newsletter, etc. Essentially, email is your direct line of communication to your customer – whoever he or she is. What strategy are you using to acquire email opt-ins? Is it working for you? Whether your answer is yes, no or um… take a few minutes […]

6 of the Best Messaging Apps for Different Scenarios

by Media Mike
Anyone remember AIM — previously known as AOL Instant Messenger? I do. I remember downloading it to get through hours of a high school computer science class. I remember insisting to my parents that, no, it wasn’t a distraction from my homework — even though, you know, of course it was. And, I remember when it pretty much stood alone in the world of instant messaging technology. Those days are gone. Now, we have a plethora of instant messaging options — at your computer or on your phone. And with more people using mobile as the primary method of getting […]

How Experiential Marketing Works: 7 Enlightening Tips

by Media Mike
What makes a good story? Is it the happy ending? Maybe it’s the valuable lessons, or the hilarious, unexpected plot twists. But what makes a story just that — a shareable, captivating narrative — is the experience it describes. It’s the who, what, where, when, and how. It’s the tale of what happened. As marketers, we love good stories. We seek to tell them through the messages and content we put out there. But while we’re great at telling those stories, what we don’t do nearly enough of is creating them. And that’s where experiential marketing comes in. It’s not […]

A Brief History of Snapchat

by Media Mike
“Snapchat isn’t about capturing the traditional Kodak moment. It’s about communicating with the full range of human emotion — not just what appears to be pretty or perfect.” Snapchat CEO and co-founder Evan Spiegel wrote this in the first post on the Snap Inc. — then Snapchat — blog back in 2012, when users could only send photos, and only on iOS devices. Since Spiegel’s blog post, Snapchat has already had a huge impact on social media and content marketing. Ephemeral, or disappearing, messaging has skyrocketed in popularity since Snapchat was introduced. In fact, since Snapchat’s arrival to the social media […]

30+ Must Have Tools For Any Digital Marketer

by Lynn Buckley
Online marketing involves knowing a good amount about a whole lot of things; it’s sort of a jack-of-all-trades type of business. It requires the marketer or business owner to have a whole toolbox full of handy things to help them promote their content, improve website traffic, increase conversions, and more. To help digital marketers save time and fill their toolbox with everything they need, we’ve rounded up thirty must-have online marketing tools for small and big businesses alike. This list includes links to tools from important aspects of digital marketing, such as SEO, social media marketing, content marketing, and analytics. […]