Video Lead Generation / 65 posts found

How to Write an Introduction: A Simplified Guide

by Media Mike
Blink. Blink. Blink. It’s the dreaded cursor-on-a-blank-screen experience that all writers — amateur or professional, aspiring or experienced — know and dread. And of all times for it to occur, it seems to plague us the most when trying to write an introduction. I mean, you already have a blog post you want to write. Can’t you just dive in and write it? Why all the pomp and circumstance with this dag-blasted introduction? Here’s the thing — intros don’t have to be long. In fact, we prefer them to be quite quick. They also don’t have to be so difficult, […]

Marketers Weigh In: Instagram or Snapchat Stories?

by Media Mike
Be honest: Do you spend a lot of time during your work day chatting with colleagues on messaging apps, like Slack? It’s okay — so do we. And while some of our messages are GIFs and emojis (okay, the majority of our messages), we also get into lots of lively Slack discussions (okay, debates) about news stories and product announcements in the marketing technology space. So when my colleague, senior growth marketing manager Niti Shah, sent around a link to Apptopia’s analysis of Snapchat’s slowing user growth, it sparked a discussion of who uses which app for sharing disappearing messages, […]

29 of the Best Office Pranks & Practical Jokes to Use at Work

by Media Mike
For anyone who’s watched the TV show “The Office” as religiously as I have, the classic “stapler in Jell-O” trick surely sounds familiar. It’s pretty much what the name describes: Simply make a batch of Jell-O, but make sure your colleague’s stapler is hidden inside the mold. As I said — classic. But what other, less conventional pranks are out there to add some kicks to an otherwise average day at the office? We asked our friends and combed the internet for more examples of some of the funniest office pranks, and pulled together this list to serve as inspiration […]

How to Make an Animated GIF in Photoshop [Tutorial]

by Media Mike
If you’ve spent any time on the internet at all, you’ve probably come in contact with an animated GIF. It’s an image file that allows you to feature animated images, which makes it seem like the image is moving. Think of them as a hybrid between a still image and a video. Why are GIFs great additions to your marketing? They’re easy to consume, provide a new way to capture your viewers’ attention, and can have a serious emotional impact. And since content that makes us feel something encourages us to share, these tiny animations are worth experimenting with. The […]

4 Steps to Higher Conversion Rates for Your Social Media Ads

by Media Mike
You’ve probably heard of the decline in organic reach on social media platforms. For example, the organic reach for published content on Facebook fell by 52% in 2016 making it harder for businesses to reach their voice to their fans. Other platforms have also adopted the smart news feed that filters through thousands of pieces of content to curate only a handful of the most relevant ones. Consequences are your reach on social media is dying… The possible solution is using social media advertising. But if we know it, then everybody knows it. And, there are a few problems with […]

6 Viral Video Marketing Examples That Will Never Get Old

by Media Mike
Oh, hi there. Have you heard the news about video? It’s becoming really important for marketers to use. Imperative, even. Perhaps mandatory. “Sure,” you must be thinking. “And in other news, the sky is blue.” Okay, we get it. You know how important video is. That much is clear. In fact, 94% of marketers plan to add either YouTube or Facebook video to their content distribution efforts in the next 12 months. And that’s great — but we have a question. What makes a video viral? According to Dictionary.com, to go viral means to become “very popular by circulating quickly from person […]

14 Video Production Tips to Enhance Quality and Drive Views

by Media Mike
Video content can be a valuable asset in your inbound marketing content mix. In fact, by the end of this year, video content is expected to represent nearly three-quarters of all internet traffic. But getting people to sit through your videos can be challenging, considering that the longer your video is, viewers will consistently drop off and stop watching, in most cases. Your video is being judged on its content, presentation, production quality, style, and the valuable information it provides. What does this tell us? Your content must be truly remarkable to maintain your audience’s attention.  Below are our tips to instantly […]

Should Writers Fear the Rise of Video?

by Media Mike
Few things in human history have been as influential as the written word.   Writing has toppled empires, built global corporations, and inspired millions, if not billions of people. For decades, writers have played a chief role in marketing. David Ogilvy once wrote, “advertising is a business of words.” But will it always be? After all, the rise of digital has led to big changes in marketing since the days when Ogilvy & company were chain smoking and tossing back martinis between writing 2,000-word print ads. Some say there’s a new sheriff in town. And he’s bringing a lighting rig, […]

What You Missed Last Month in Google

by Media Mike
For many things in life, it seems like there’s a weather analogy. A happy disposition is often described as “sunny.” Something foreboding could be said to “cast a cloud” on someone. And, according to MozCast, indications of a big change in Google’s algorithm can be described as “hot and stormy.” That’s not bad news for marketers. Tools like MozCast can help you do your job better and help you decipher why you might see a sudden change in your search rankings or other SEO-related shifts. The tricky part, it seems, is keeping up with all things Google: the algorithm, the […]

How to Write Faster: 12 Unusual Hacks [Infographic]

by Media Mike
Two weeks ago, when I sat down to write my first blog post at HubSpot, I was determined to make it shine. Perfection was the only option. So I filtered each word through dozens of thesaurus searches, selecting only the most dazzling ones for my article.  Six hours later, my blog post was gleaming. I felt great about it. But before I could close my laptop and pack up, a number at the bottom of my document jolted me sideways. I had written 300 words. That’s only 50 words an hour. I realized I barely bit into my post. How […]