Lead Generation / 159 posts found

Side Projects: How to Start (and Finish) One

by Media Mike
It might be an unpopular opinion, but I do believe that having tons of great ideas isn’t always a good thing. There just isn’t enough time in a single day to tackle all of them — let alone while also doing your day job. So how do you choose just one — and once you do, how do you make time to work on it, and see it through to the end? That, my friends, is why we get search results like these: We get it: Finishing a side project is really, really hard. After all, when you put in […]

How to Disagree Without Being Disagreeable: 7 Tips for Having More Productive Discussions

by Media Mike
George S. Patton once said: “If everyone is thinking alike, then somebody isn’t thinking.” In business, stirring the proverbial pot can be a good thing. And while negotiating these matters can be challenging — especially when they involve our teammates or bosses — differences in opinion will often lead to progress.  The most important thing to remember is that there is a big difference between healthy, productive disagreements and heated arguments. In order for two parties to come to a mutually beneficial agreement, there has to be a level of professionalism and respect.  While navigating this territory can feel like a slippery […]

Important Lead Generation Lessons Learned from Over 1/4 Million SlideShare Views

by Media Mike
According to DMR Stats, SlideShare users add more than 400,000 new presentations per month. The site receives 159 million page views per month, and has more than 70 million users. And it’s one of the most underutilized lead generation tools we marketers have in our quiver. Sure, it has a paid lead capture form, but even without it, organic calls-to-action (CTA) work beautifully. Plus, with the embed feature, you presentations are highly portable and easily placed in blog posts, bylines, and on social media. Out of the 30-plus decks I’ve posted, four of them have been featured on the SlideShare […]

Facebook Targeting 101: Your Crash Course on Winning Ad Campaigns

by Media Mike
You’re sitting there watching your favorite show. A commercial comes on. Ever notice how the product being featured happens to catches your attention? Or maybe how the promotion for a new show on a coincidentally similar network is one you find yourself DVRing for tomorrow night? That’s ad targeting. The network you’re watching collects data on the “average” viewer of that channel, then features commercials that appeal to that group of customers. That’s why when a football game is on, you see a ton of beer, car and grilling commercials. Target audience: mostly male sports enthusiasts. Or why daytime soaps […]

The Greatest Marketing Growth Hack of All Time (Hint: Cupcakes)

by Media Mike
A few years ago my team at RJMetrics was launching a short survey over the holidays. It’s a tough time of the year to get attention, especially when you’re a B2B SaaS company. At some point, someone suggested a cupcake giveaway. So we did. Ten participants were randomly chosen to receive a dozen cupcakes, and people LOVED it. They sent email responses to the request saying they hoped they got the cupcakes. They tweeted delighted responses about the campaign. When we delivered them, they tweeted pictures of them and their co-workers enjoying the cupcakes. The response to the cupcake campaign […]

Who should own lead generation for a complex sale?

by Media Mike
So, who should own B2B lead generation: sales, marketing or both? You might be thinking, “isn’t the answer obvious?” It’s not. Let me explain. I hear the same problem over and over. Sales and marketing aren’t doing a great job of executing lead generation because they both believe it’s the others job. And you know what? They’re both right.  Here’s what I mean. Companies don’t typically call what salespeople do “lead generation” or “demand generation.” Instead, they use terms like prospecting, business development, pipeline development or social selling. Even with the increase of content marketing and inbound marketing, I find […]

The Best of B2B Marketing Content: 9 Examples

by Media Mike
Here at HubSpot, some of the most awe-inspiring moments take place when we get to take new products and features for a test drive. We transform, if it’s even imaginable, into even bigger geeks than we normally are, squealing with the excitement typically reserved for iPhone launches and new seasons of Netflix series. But alas — this glee is caused by software we use every day at work, and will eventually get to share with other marketers. Many B2B marketers have seen B2C content at least once and asked, “Why do they get to have all the fun?” But the […]

The 10 Best User-Generated Content Campaigns on Instagram

by Media Mike
When it comes time to make a purchasing decision, who are you more likely to trust — a brand, or a fellow consumer who uses the product? We’re more likely to take recommendations from friends and family members than brands when it comes time to make buying decisions — and that’s the logic behind user-generated content on social media. User-generated content, or UGC, consists of any form of content that’s created by users and consumers about a brand or product. UGC isn’t paid for, and its authenticity makes the user the brand advertiser as well. UGC is particularly prevalent on […]

Want to Learn Graphic Design? 8 Tips & Tricks for Beginners

by Media Mike
For many of us, the thought of high school conjures memories of ample notebook doodles. Hand-drawn bubble letters, pictograms, and stick-figures would decorate homework, tests, and papers — and teachers, of course, were constantly asking us to knock it off. And so, most of us did, perhaps because we figured out that we just weren’t that good at drawing on paper. But when some of us were in high school, we didn’t yet have the numerous digital options for “drawing” our ideas. But now, machines can help us bring them to life — and it’s become a career path for […]

How to Avoid Burnout at Work: 7 Strategies from HubSpot’s Manager of Culture

by Media Mike
Doesn’t it seem like we don’t go a day without hearing about employee burnout — mostly what a problem it is? In a survey conducted last year by Morar Consulting, 95% of human resources professionals blamed the loss of good employees on job burnout. Headlines call it a “crisis.” Type the words “employee burnout” into the Google search bar, and one of the autocomplete phrases likely ends with, “is becoming a huge problem.” And yet, despite all the research pointing to how bad it is — for reasons ranging from physical health to how much employers lose on turnover because […]