Lead Generation / 159 posts found

B2B Content Marketing: Will Video Kill eBooks?

by Media Mike
“With the rise of content marketing, a lot of businesses get stuck in the eBook rut,” saysLinda West (@misslindawest), Director of Digital Marketing at Act-On Software, a rapidly growing company that makes a marketing automation Software as a Service (SaaS). Linda and her team are taking a different path.  “We’re ending our dependency on eBooks.” And no wonder.  “We went from zero to 20% to 30% of our opportunities in Salesforce.com resulting from video in the first six months.” A Shift in Customer Behavior in Content Marketing Like a lot of B2B companies, the Act-On team was using eBooks and live-casting webinar […]

10 Most Popular B2B Lead Generation Blog Posts of 2016

by Media Mike
The year 2016 is quickly coming to an end and the holiday season is a time for reflection and preparation. To help you prepare to have a great 2017, I’ve compiled a list of the top ten most popular and shared posts on the B2B Lead Generation Blog, chosen by readers just like you. You might be wondering: My methodology was compiling the aggregate social shares across Twitter, LinkedIn, Facebook, and Google+. The list starts at number 10 moving up. #10: Fast Growth Marketing: From 0 to 500,000 Users In this interview, you’ll hear from Jim Fowler (@fowlinator), founder of Owler […]
Empathetic Marketing

What Can B2B Marketers Gain from Growth Hacking?

by Media Mike
What can you gain from growth hacking and how can you develop a mindset to be better at B2B marketing? To help answer this question, I interviewed Neil Patel (@neilpatel), co-founder of Crazy Egg, Hello Bar, and KISSmetrics. He also helps companies like Amazon, NBC, GM, HP and Viacom grow their revenue. As marketers, we can reject having a growth mindset without realizing it. Here’s why. First, marketers generally follow this approach: We plan, then, we execute. Do you see what’s missing? We’re missing a test stage in the middle. Second, we expect peak performance from ourselves (and others) while attempting new […]

Empathetic Marketing: How To Connect With Your Customers

by Media Mike
Have you made empathetic marketing part of your strategy in 2017? If not, you should. Let me explain. I interviewed Michael Brenner (@BrennerMichael) the CEO of MarketingInsiderGroup.com. Michael has received recognition across the Internet for his knowledge and role in shaping content marketing as we know it today. He’s a sought-after keynote speaker and co-author of The Content Formula. I’m excited to bring his thoughts on empathy to you. /images/2017/01/Interview-with-Michael-Brenner-Podcast.mp3 Author’s Note: The transcript was edited for publication. Can you tell us a little bit more about yourself and your background? Michael: Yeah, sure. Thanks, Brian. It’s a pleasure to be with you […]

6 Things You Need to Consider Before Outsourcing Social Media Management

by Media Mike
Sometimes you just want to give up. Well, kind of. More like give up a chunk of your responsibilities so you can more closely direct your focus toward what really matters to your business. Or that list of to-dos sitting on your desk, untouched. Since forever. Ever thought of outsourcing the management of your social media channels? Think about it – all the time you spend monitoring, posting, engaging… You could be putting all of that effort into finally implementing that software update you haven’t had time to even download yet – or get going on building out the new […]

It’s All About Images!

by Media Mike
Look at the image above. I bet ½ the reason you’re still reading this article is because you saw the image and it drove your curiosity. That’s the power of graphics and design. One image can represent your entire company and brand, and that same image can be the determining factor if a person stays to learn more or leaves your site entirely. I don’t think anyone doubts the power of graphics and design. But here’s the problem: those are two things that plague most marketers when they first get started online. They even plague veteran marketers who’ve been online […]

How to Simplify Social Media Ad Creation

by Media Mike
For most organizations, social media marketing is an important piece of the overall strategy. For good reason, too. The audience on these platforms is extremely active – and it’s constantly growing. Some data shows that by 2018, we can expect to see as many as 2.5 billion social media users around the world. And while there’s a large audience here, for many marketers, the obstacle is getting content in front of the right audiences. Thanks to algorithms that limit who sees what content and when, they are now turning to advertising on social media to specifically target their ideal customers. […]

10 Ways to Grow Instagram Followers and Engagement

by Romeo Ford
“Instagram Famous” is a term that has worked its way in to social media lexicon. Forget the YouTube stars of the past – it’s all about how many followers, likes and comments everyone can garner from the endless recesses of the internet. And claiming your favorite celeb as another member of your own personal fan club is now cooler than a Grammy, just sayin’. But you can’t buy fame. There’s plenty of hacks and shortcuts and “sketchy” companies out there claiming to be able to double your following in seconds or share a delicious secret to instant Instagram fame that everyone else […]

What Makes Content Linkworthy?

by Harold Braxton
Link building is one of the most important aspects of off-site optimization. Links are seen as an indication of trust and quality by search engines, hence the constant efforts of online marketers to obtain quality links that point back to their website. But why does a site deserve links in the first place? What type of content would be considered link-worthy? And how do you become a reliable resource for link backs? What it means to be link-worthy Basically, link-worthy content earns links organically from different websites or blogs. It is as simple as, website and blog owners discovering the content and […]