Lead Generation / 159 posts found

Speakers | Grow with HubSpot Sydney 2017

by Media Mike
Here’s where you can meet all our speakers at today’s event and find details on each of their sessions.   With speakers from HubSpot, Canva, LinkedIn and more, we’re covering everything from how marketing and sales has changed, to in-depth workshops on improving your SEO strategy, and talks on how to turn your web traffic into leads and customers.    Enjoy!   — KEYNOTE SPEAKERS   JAMES GILBERT, HUBSPOT Head of APAC Marketing James Gilbert is HubSpot’s Head of Marketing for the APAC region. He leads HubSpot’s team of regional marketers to bring inbound marketing and sales to ANZ and Asia. Session: 8:45am […]

How to Do ABM Without Selling Your Soul

by Media Mike
Mayo on a sandwich. Hot sauce on a taco. Hot fudge on a sundae. All things that — when used correctly — make the thing they complement way better. But If you use too much of any of them, or use them in the wrong context (hot sauce on a sundae? No thanks.), or simply use them wrong (gobs of mayo, instead of a thin layer), you’ve ruined a perfectly tasty snack. As a marketer, the same concept applies to everything you do. If used correctly, every technology and tactic has the power to create better connections with your potential customers. […]

How to Turn Subscribers Into Enthusiastic Buyers

by Media Mike
You work hard to grow your list of subscribers – whether that’s to your blog, email list, and/or social media counts. And you probably invest a lot of time and energy into attracting your audience in those spaces. You tweet, you write in-depth blog posts, you email consistently and following all the best practices. But earning those subscribers is only the first hurdle in the world of digital marketing and sales. The second hurdle is turning those subscribers you’ve worked so hard to earn into excited, ready-to-buy customers who support you time and time again. The question is: Um…how do you do […]

How We Generated 1 Million Facebook Video Views: A HubSpot Experiment

by Media Mike
Gone are the days when social media publishing and engagement could be tacked onto the daily responsibilities of an intern — as were many of the first roles in social media. Today’s growth-minded organizations need a team of people ideating, creating, publishing, and promoting content on social media to drive meaningful returns on investment — and this requires time, effort, and creativity. Marketers are realizing this and dedicating more time, resources, and staff headcount to social media. In the 2017 State of Inbound report, more marketers said they planned to add social channels like Facebook, Instagram, and YouTube to their […]

How to Write a Video Script [Template + Video]

by Media Mike
Movie producers and inbound marketers aren’t that different when it comes to creating and editing video content. We’re both telling a story, and whether that story is about a protagonist or a product, we’re both trying to captive our audiences and make them believe in the story we tell. What happens at the end of the story is a little different, though. Download our free guide here to learn how to create high-quality videos for social media. While movie directors might want viewers to come away from their work feeling or thinking something, inbound marketers want viewers to come away […]

22 of the Best Motivational Speeches of All Time

by Media Mike
It was halftime during one of my 7th grade football games. And we were losing 14 – 0. With our knees planted in the grass, my team was quietly huddled, drenched in sweat and defeat. We all knew the game was over. That’s when our assistant coach bursted through our circle and shattered our pity party, delivering one of the best motivational speeches I’ve heard to this day. I can’t directly quote him because he said some things that are inappropriate for a blog post (and, in hindsight, probably for a bunch of 13-year-olds too). But the point is, he […]

Agenda | Grow with HubSpot Sydney 2017

by Media Mike
Registration & Keynotes Marketing & Sales has Changed 7:30 am – 8:30 am – Registration, Coffee & Breakfast Sign in and grab some coffee and light breakfast! Meet some of your fellow marketers and salespeople before we get started. 8:45am – 9:15 am – “Marketing & Sales Has Changed” by James Gilbert, HubSpot We’ll cover how to adapt your marketing and sales strategy to become more inbound, and ultimately more aligned with your future customers’ needs. Session Type: Keynote Room: Grand Ballroom  9:15 am – 9:45 am – A Look to the Future: Speed, Convenience and the Rise of AI in Marketing & Sales by Matthew […]

How to Focus: 5 Ways to Overcome Distractions at Work

by Media Mike
When I was a sophomore in college, I developed a terrible addiction to Facebook. By the time finals week arrived, I couldn’t go 30 minutes without a dose of dog videos. I was officially distracted. And after a week of all-nighters, I realized my attention span was inferior to a squirrel’s. Checking my RescueTime dashboard confirmed that I could only concentrate on distracting videos … and not my books. I had spent 50% of the week on Facebook, which means I could’ve actually slept before each exam. Why couldn’t I focus on my studies during the most critical time of […]

How to do lead management that improves conversion

by Media Mike
In this post, I’m going to focus on how to do lead management that increases sales conversion. Here’s why: First, B2B lead conversion to actual revenue conversion is low. You may be wondering: how low? According to Forrester, top performers convert 1.54% of leads to revenue. And average performers turn less than 0.75% of leads into closed deals. Source: Forrester US and Europe B2B Marketing Tactics and Benchmarks Online Survey Also,  marketers see generating high-quality leads as their number one business challenge according to The 2017 State of Digital Marketing Report published by DemandWave. Source: 2017 State of Digital Marketing Report […]

How We Increased Sales Opportunities 4X With Video: A HubSpot Experiment

by Media Mike
Let’s talk about a trend, shall we? Think about the number of times in the last week when you’ve read something on Facebook. Now, compare that to the number of times you’ve watched something on Facebook. Those numbers are probably pretty staggered toward video, right? And if so, you’re not alone — right now, there’s a big demand for more video content all around. But that demand — like the fact that marketers who use it grow revenue 49% faster than non-video users — gave us an idea. What if we used video to help our sales reps and process? […]